Personal Branding: Building Your Pathway to Professional Success

Jodi Philbrick · Ana D. Cleveland

65 citations0/0 files storedMedical Reference Services Quarterly

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Higher Education and Employability Public Relations and Crisis Communication Corporate Identity and Reputation

Abstract

Personal branding is an introspective process by which you define yourself professionally, and it can serve as your pathway to professional success. There are six steps to building your personal brand: (1) taking an introspective look, (2) understanding the brand that may already exist, (3) developing your personal brand mantra, (4) crafting your physical footprint, (5) creating your digital footprint, and (6) communicating your message. Your personal brand is a promise of value and performance, and it is necessary to meet the expectations of your audience. Effective brand management is a key component to maintaining a positive brand reputation.

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2010Online Personal Branding: Processes, Challenges, and Implications 2004Marketization and the Recasting of the Professional Self 2009The Industrial-Organizational Psychologist 2014Business and Management 2009Brand communication: The three Cs

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