SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Recycling Postmodern Marketing
10 references·11 citing·33 second hop
Recycling Postmodern Marketing (2006)Recycling Postmodern MarketingMarket-Led Strategic Change (2016)Market-Led Strategic ChangeDoes Marketing Need Reform?: Fresh Perspectives on the Future (2015)Does Marketing Need Reform?: …Cross-Cultural Consumption: Global Markets, Local Realities (2002)Cross-Cultural Consumption: G…Torment Your Customers (They'll Love It) (2001)Torment Your Customers (They'…Marketing – The Retro Revolution (2001)Marketing – The Retro Revolut…Funky Business: Talent Makes Capital Dance (2000)Funky Business: Talent Makes …Postmodern Marketing Two: Telling Tales (1997)Postmodern Marketing Two: Tel…Sign wars : the cluttered landscape of advertising (1996)Sign wars : the cluttered lan…Consumer Culture and Postmodernism (1993)Consumer Culture and Postmode…Postmodern Consumer Research: The Study of Consumption as Text (1992)Postmodern Consumer Research:…metamodern model for managing stakeholder relationships in non-profit organisations (2022)metamodern model for managing…Post-postmodern consumer authenticity, shantay you stay or sashay away? A netnography of RuPaul’s Drag Race fans (2021)Post-postmodern consumer auth…The passing of the postmodern in pop? Epochal consumption and marketing from Madonna, through Gaga, to Taylor (2018)The passing of the postmodern…‘Murketing’ and the rhetoric of the new sincerity (2018)‘Murketing’ and the rhetoric …Conventionalists, Connectors, Technoisseurs and Mobilarti: Differential profiles of mobile marketing segments based on phone features and postmodern characteristics of consumers (2014)Conventionalists, Connectors,…The Postmodern Consumer: An Identity Constructor? (2013)The Postmodern Consumer: An I…Suggesting new communication tactics using digital media to optimise postmodern traits in marketing (2013)Suggesting new communication …An overview of the consumer value literature - perceived value, desired value (2013)An overview of the consumer v…Branding in fictional and virtual environments (2012)Branding in fictional and vir…Is this Shangri-La? The case for authenticity in the Chinese and Indian hospitality industry (2011)Is this Shangri-La? The case …A case of mistaken identity: theory, practice and the marketing textbook (2008)A case of mistaken identity: …The Social System (1951)Outline of a Theory of Practice. (1980)Liberatory Postmodernism and the Reenchantment of Consumption (1995)Performing tourism, staging tourism (2001)Migration and the Search for a Better Way of Life: A Critical Exploration of Lifestyle Migration (2009)The theory of communicative action (2014)Guest editorial (2002)From conspicuous to considered fashion: A harm-chain approach to the responsibilities of luxury-fashion businesses (2013)Salespeople as knowledge brokers: a review and critique of the challenger sales model (2014)The state of qualitative tourism research (2000)From Words to Numbers: How to Transform Qualitative Data into Meaningful Quantitative Results (2007)The conscious consumer: taking a flexible approach to ethical behaviour (2009)Remembering motivation research: toward an alternative genealogy of interpretive consumer research (2006)An interdisciplinary review of resistance to consumption, some marketing interpretations, and future research suggestions (2010)Emotional anchoring and objectification in the media reporting on climate change (2010)Market practices and forms: introduction to the special issue (2008)Targeted Marketing and Public Health (2010)The coherence of inconsistencies: Attitude–behaviour gaps and new consumption communities (2011)The dual paradigm nature of knowledge management: implications for achieving quality outcomes in human resource management (2003)Framework to study the social innovation networks (2006)Tourist Experiences and Academic Junctures (2007)Defining Competitiveness (1994)Conceptualizing the experiences of heritage tourists (1997)Leadership style and market orientation: an empirical study (2001)Retro‐marketing: yesterday’s tomorrows, today! (1999)Greening Capitalism: Opportunities for a Green Commodity (2000)Silence of the brands (2004)Spatializing commodity chains (1999)Tourism, economic development and the global-local nexus: Theory embracing complexity (2001)Politically motivated brand rejection (2008)Understanding Relationship Marketing Outcomes (2002)Marketing to postmodern consumers: introducing the internet chameleon (2008)Understanding Consumption: Contributions from a Narrative Perspective (2010)
this work references cited by second hop

References

  • 1993Consumer Culture and Postmodernism2,244 cited
  • 2002Cross-Cultural Consumption: Global Markets, Local Realities406 cited
  • 2016Market-Led Strategic Change260 cited
  • 1992Postmodern Consumer Research: The Study of Consumption as Text238 cited
  • 2015Does Marketing Need Reform?: Fresh Perspectives on the Future207 cited
  • 1996Sign wars : the cluttered landscape of advertising200 cited
  • 2001Marketing – The Retro Revolution197 cited
  • 2000Funky Business: Talent Makes Capital Dance152 cited
  • 2001Torment Your Customers (They'll Love It)95 cited
  • 1997Postmodern Marketing Two: Telling Tales84 cited

Cited by

  • 2013An overview of the consumer value literature - perceived value, desired value55 cited
  • 2012Branding in fictional and virtual environments40 cited
  • 2021Post-postmodern consumer authenticity, shantay you stay or sashay away? A netnography of RuPaul’s Drag Race fans25 cited
  • 2013The Postmodern Consumer: An Identity Constructor?20 cited
  • 2018The passing of the postmodern in pop? Epochal consumption and marketing from Madonna, through Gaga, to Taylor19 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2008
A case of mistaken identity: theory, practice and the marketing textbook
18 cited
  • 2014Conventionalists, Connectors, Technoisseurs and Mobilarti: Differential profiles of mobile marketing segments based on phone features and postmodern characteristics of consumers16 cited
  • 2011Is this Shangri-La? The case for authenticity in the Chinese and Indian hospitality industry15 cited
  • 2022metamodern model for managing stakeholder relationships in non-profit organisations11 cited
  • 2018‘Murketing’ and the rhetoric of the new sincerity9 cited
  • 2013Suggesting new communication tactics using digital media to optimise postmodern traits in marketing8 cited