Sex, communication values, and cultural values: Individualism‐collectivism as a mediator of sex differences in communication values in two cultures

Abstract

In an effort to understand how socialization shapes value orientations, the current study examined the mediating role of individualism‐collectivism on the connection between sex and communication values in two cultures, American and Chinese. Participants (97 Americans, 39 men and 58 women; 105 Chinese, 44 men and 61 women) completed scales providing assessments of communication values and individualism‐collectivism. Regression analyses showed that collectivism was an especially strong mediator of the sex‐communication values association among Americans, but not among Chinese. In addition, collectivism made strong, independent contributions to the prediction of communication values. These results are interpreted in terms of how broad‐scale value orientations (such as collectivism) shape more specific orientations to particular forms and functions of communication.

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