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The Dynamic Effect of Innovation on Market Structure

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References

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261 cited

1989The Effects of Brand Positioning Strategies on Consumers’ Brand and Category Perceptions: Some Insights from Schema Research260 cited

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2008Building Brands126 cited
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2008Competitive Response to Radical Product Innovations108 cited
2012Empirical Investigation of Retail Expansion and Cannibalization in a Dynamic Environment97 cited
2007Performance Regimes and Marketing Policy Shifts95 cited
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