The article is based on qualitative interviews with lifestyle migrants from North America to Cuenca, Ecuador. It attempts to further the understanding of transnational migration scholars of the structural contexts that influence lifestyle migration decisions and agency. In 2009, Cuenca was selected by international lifestyle marketer International Living as the best retirement destination in the world, largely based on a methodology that privileges low real estate and living costs. Since then, perhaps as many as 5000 North Americans have moved to the city. North Americans in Cuenca report economic motivation as a major reason for their move, and report making those decisions against a backdrop of economic and financial insecurity. The article argues that they are economic migrants, even as their relatively higher spending power has economic consequences for receiving communities like Cuenca.
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