Making of ‘Great Heritage Street’

Rodzyah Mohd Yunus · Zalina Samadi · Dasimah Bt Omar

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Urban Development and Cultural Heritage Cultural Heritage Management and Preservation Cultural Identity and Heritage

Abstract

City dynamic often dominates by street shoppers, pedestrian and vehicular traffics in heritage streets. The dynamic ambiance is not an impromptu scenario but it is a value innovation from the heritage committee. The first objective of this research is to identify the committee's strategy. The second objective is to classify their strategies. The third objective is to compare and find the best strategies. The evaluation on strategies is analyzed from the semi-structured interview and content analysis. Finally, a consensus of a strategy in the making of great heritage street as an innovative marketplace is produced in capitalizing heritage tourism endeavor.

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References

2009Creative Cities, Creative Spaces and Urban Policy 2008Urban Tourism Research 2011Wall Street vs. Main Street: Firm Strategies for Defending Legitimacy and Their Impact on Different Stakeholders 1980Livable Streets: Protected Neighborhoods?2012Walkable Environment in Increasing the Liveability of a City 2012Urban Landscape Factors That Influenced the Character of George Town, Penang Unesco World Heritage Site 2012Physical and Spiritual Attributes of Urban Heritage Street's Revitalization 2018Urban Heritage Streets' Revitalizing Attributes

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