Perspectives of communication in the Australian public sector

Leanne Glenny

42 citations0/0 files storedJournal of Communication Management

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Public Relations and Crisis Communication Public Policy and Administration Research Media Studies and Communication

Abstract

Purpose The purpose of this paper is to seek an understanding of the role of government communication in Australia by examining perspectives on the extent to which public servant communicators persuade or engage the Australian public. Design/methodology/approach Themes from the public relations literature into the role and function of public relations are used in a qualitative analysis of key government documents and in‐depth interviews conducted with public servants, political staffers, journalists and interest group representatives. Findings This research found a diversity of views regarding the role communication does and should play within government. Participants without formal experience or education in communication generally viewed the function as one of persuasion and dissemination of information whereas the more experienced argued for more of an engagement with the public. A lack of detailed knowledge and/or use of public relations principles appears to be limiting the understanding of the role and purpose of government communication in Australia. Research limitations/implications The research is conducted in an Australian context only and uses a qualitative approach that should not be generalised without further research. Practical implications Continued cynicism about the role of public relations in government does little to improve the quality of communication between a government and its public. This paper provides an opportunity for reflection on the purpose of government communication and the role of the public servant. Originality/value Previous studies in this area have generally focused on political communication in the sense of partisan or party‐political messages of government. This paper explores the concept from a bureaucratic perspective.

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References

2021Qualitative Research Methods 2004Public Management Reform: A Comparative Analysis 2002Toward a dialogic theory of public relations 2013Excellence in Public Relations and Communication Management 1967Effective Public Relations 2010Qualitative Research Methods in Public Relations and Marketing Communications 1992Public relations: Strategies and tactics 1999Public Management Reform

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