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A maximin procedure for the optimal insertion timing of ad executions · Study

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ArticleA maximin procedure for the optimal insertion timing of ad executions

P. V. Sundar Balakrishnan1995

Article1995

A maximin procedure for the optimal insertion timing of ad executions

P. V. Sundar Balakrishnan · Nicholas G. Hall

9 citations·0/0 files stored·European Journal of Operational Research

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Marketing and Advertising Strategies Supply Chain and Inventory Management Consumer Market Behavior and Pricing

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References

1978Current issues and research in advertising 1987Advertising and Promotion Management 1988Advertising Repetition: A Critical Review of Wearin and Wearout 1969A Media Planning Calculus 1959The Remembering and Forgetting of Advertising 1986Advertising Pulsing Policies for Generating Awareness for New Products 1982ADPULS: An Advertising Model with Wearout and Pulsation 2014Advertising Management

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Year1995

Typearticle

Published1995-09-01

VenueEuropean Journal of Operational Research

ISSN-L0377-2217

Languageen

Citations9

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/0377-2217(94)00043-c

openalex_workW1997998456

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