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Effects of price premium and product type on the choice of cause‐related brands: a Singapore perspective

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References

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2012Cause-related marketing: who cares wins252 cited

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1999MANY HAPPY RETURNS191 cited

Cited by

2019Cause Related Marketing among Millennial Consumers: The Role of Trust and Loyalty in the Food Industry83 cited
2022Does Generation Z value and reward corporate social responsibility practices?80 cited
2016Cause-related marketing: An experimental study about how the product type and the perceived fit may influence the consumer response70 cited
2014Understanding factors influencing consumer attitudes toward cause‐related marketing65 cited
2012Goodwill hunting? Influences of product‐cause fit, product type, and donation level in cause‐related marketing63 cited
2010Functional forms of the satisfaction–loyalty relationship63 cited
2013Corporate motive and fit in cause related marketing61 cited
2012Cause‐related marketing campaigns with luxury firms: An experimental study of campaign characteristics, attitudes, and donations50 cited
2012Negativity bias in consumer price response to ethical information49 cited
2012Who Receives What? The Influence of the Donation Magnitude and Donation Recipient in Cause-Related Marketing47 cited
2013Testing the Selectivity Hypothesis in cause-related marketing among Generation Y: [When] Does gender matter for short- and long-term persuasion?46 cited
2018Is cash always king? Bundling product–cause fit and product type in cause‐related marketing45 cited
2014Antecedents and consequences of consumers’ attitudinal dispositions toward cause-related marketing in Egypt40 cited
2019Stock Market Reactions to New Product Launches in International Markets: The Moderating Role of Culture38 cited
2019Units of time do matter: How countdown time units affect consumers’ intentions to participate in group-buying offers37 cited
2015Cause-related marketing ads in the eye tracker: it depends on how you present, who sees the ad, and what you promote34 cited