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How can a shareholder value approach improve marketing's strategic influence? · Study

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ArticleHow can a shareholder value approach improve marketing's strategic influence?

Bryan A. Lukas2003

Article2003

How can a shareholder value approach improve marketing's strategic influence?

Bryan A. Lukas · Greg Whitwell · Peter J. Doyle

71 citations·0/0 files stored·Journal of Business Research

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Financial Reporting and Valuation Research Marketing and Advertising Strategies Corporate Finance and Governance

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References

1970EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK*1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1970Efficient Capital Markets: A Review of Theory and Empirical Work 1991Efficient Capital Markets: II 1987Relevance Lost: The Rise and Fall of Management Accounting 1988Assessing Advantage: A Framework for Diagnosing Competitive Superiority 1994Does Competitive Environment Moderate the Market Orientation-Performance Relationship?1998Market-Based Assets and Shareholder Value: A Framework for Analysis

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2010Creating ‘value’ beyond the point of production: branding, financialization and market capitalization 2006Stock analysts' assessments of the shareholder value of intangible assets 2007Optimising marketing spend: return maximisation and risk minimisation in the marketing portfolio 2015Brand value chain in practise; the relationship between mindset and market performance metrics: A study of the Swedish market for FMCG 2011Marketing's reputation and influence in the firm

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Year2003

Typearticle

Published2003-09-12

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations71

Files0 public / 0

ShelfFinancial Reporting and Valuation Research

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doi10.1016/s0148-2963(03)00136-x

openalex_workW1998067943

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2011Customer equity and market value: Two methods, same results?

2007Financial assessment of brand extensions

2019The Marketing Firm as a Metacontingency:Revealing the Mutual Relationships between Marketing and Finance