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Purpose This article highlights coaching techniques that are particularly appropriate to use with high achievers. Design/methodology/approach Draws on the author's considerable research and practical experience in the field. Findings Argues that the coach should have a good understanding of the world of high achievement and empathy for the total commitment required. A coach should be able to provide a steady supply of relevant information that will stimulate thinking around continual improvement. The high achiever's goals should be the clear and central focus of the coaching. The coach needs to portray genuine confidence in his or her own ability. A coach needs to be ready to provide developmental feedback at all times. The coach must have a continual focus on helping the high achiever to identify specific actions that will deliver short‐term as well as longer‐term goals. Practical implications Deals in a readable way with a topical subject. Originality/value Stresses that, while there are some important differences between high and lesser achievers that should be taken into account as part of the coaching process, many, if not all, of the factors are common across coaching in general.
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