One Multimedia Medical World

Abstract

Contrary to recent reports describing the pending demise of biomedical journals,1print versions of medical journals are not yet ready to go the way of the horse-drawn carriage. And to avoid an information gap for those who do not wish to receive medical information on-line, we are not abandoning our print journals and jumping into cyberspace. We are not, however, resting on our paper laurels. For many years, we have written and spoken of one medical world2—all humankind as brothers and sisters. Now we speak about serving the information needs of one medical world. We at the American Medical Association have been at this for more than 100 years. Mostly, we use print periodicals—JAMA, nine primary-source specialist journals, 44 secondary-source medical journals distributed worldwide in 11 languages, andAmerican Medical News, the weekly medical newspaper. But it's time to extend this reach even further. Our journals

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