Soft-Core in TV Time: The Political Economy of a “Cultural Trend”

Vicki Mayer

21 citations0/0 files storedCritical Studies in Media Communication

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Gender, Feminism, and Media Cinema and Media Studies Sexuality, Behavior, and Technology

Abstract

This essay deconstructs popular notions that “sex sells” in an increasingly sexualized U.S. popular culture by examining the specific political, social, and economic forces behind the creation and expansion of Girls Gone Wild, a home video series marketed through television infomercials. The crackdown on hard-core pornography, followed by the opening of television infomercial markets, paved the way for the series’ creator to bring together the structural organization of a new soft-core video industry with the marketing aims of a cable industry eager to sell young, male ratings.

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1990Hard core: power, pleasure, and "the frenzy of the visible"1990The Cinema of Attractions Early Film, Its Spectator and the Avant-Garde 2003Milwaukee Journal Sentinel 1988The Secret Museum: Pornography in Modern Culture 2002Striptease Culture 2003MediaSpace: Place, Scale and Culture in a Media Age 2002Striptease Culture: Sex, Media and the Democratisation of Desire 1999At home with pornography: women, sex, and everyday life

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