Consumer Decision‐Making Styles of Young‐Adult Chinese

Jessie X. Fan · Jing Jian Xiao

267 citations0/0 files storedJournal of Consumer Affairs

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Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies Consumer Behavior and Market Dynamics

Abstract

The dimensions and profiles of consumer decision‐making styles of young‐adult Chinese are investigated using a modified model of consumer decision‐making styles and data recently collected from five Chinese universities. The results are then compared with those of similar studies using American and Korean data. While the dimensions of consumer decision‐making styles are similar in these three countries, differences in consumer purchasing power and, maturity of the consumer market may contribute to the differences in consumer decision‐making styles.

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1979Reliability and Validity Assessment 1974The Analysis of Subjective Culture.1978Factor Analysis 1986A Methodology for Profiling Consumers' Decision‐Making Styles 1975A Handbook of Method in Cultural Anthropology.1992Consumer Decision‐Making Styles: Comparison Between United States and Korean Young Consumers

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