DISTRIBUTION OF CONSUMER PRODUCTS IN JAPAN

Michael R. Czinkota

12 citations0/0 files storedInternational Marketing Review

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Consumer Market Behavior and Pricing International Business and FDI Supply Chain and Inventory Management

Abstract

This article examines the structure of the Japanese distribution channels for consumer products. It highlights the unique characteristics of the distribution process on both the wholesale and retail levels and shows how historical factors have contributed to these developments. Based on this information, recommendations are made to the importer of consumer products into Japan in order to aid in successful market penetration.

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References

1985Japanese Marketing: Towards a Better Understanding 1983JAPANESE EXPORT MARKETING: STRUCTURES, STRATEGIES, COUNTERSTRATEGIES 1977Productivity in Retailing: Retail Structure and Public Policy

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