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ArticleMeasuring the hedonic and utilitarian dimensions of attitudes toward product categories

Ayn E. Crowley1992

Article1992

Measuring the hedonic and utilitarian dimensions of attitudes toward product categories

Ayn E. Crowley · Eric R. Spangenberg · Kevin R. Hughes

276 citations·0/0 files stored·Marketing Letters

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Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

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1979A Paradigm for Developing Better Measures of Marketing Constructs 1957The Measurement of Meaning 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun 1991Measuring the hedonic and utilitarian sources of consumer attitudes

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Year1992

Typearticle

Published1992-07-01

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations276

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/bf00994132

openalex_workW1998443839

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