Book2006

Sustainable Business Development

145 citations0/0 files storedCambridge University Press eBooks

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Sustainability and Innovation in Business Business Strategies and Innovation Corporate Social Responsibility and Sustainability

Abstract

In a turbulent business environment, leaders must begin to think more broadly about what a corporation is and how it can create a richer future. With the globalisation of the world's economies, the intensification of competition, and quantum leaps in technological development, the insular and static strategic thinking of many global corporations has become inadequate for understanding the business environment and determining strategic direction. This 2006 book provides comprehensive and practical analysis of what sustainable business development (SBD) is and how companies can use it to make a significant difference. Case studies of companies in the US, Europe, the Pacific Rim and South America demonstrate that achieving innovation and integration depends on a comprehensive understanding of all of the forces which drive change and responding to them with fresh ways of strategic thinking. It is compulsory reading for MBA students and executives as well as professional readers.

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References

1991The fifth discipline, the art and practice of the learning organization 1985Competitive Advantage: Creating and Sustaining Superior Performance 2006The Core Competence of the Corporation 1997The balanced scorecard: Translating strategy into action 1982Out of the Crisis 1993Reengineering the corporation: A manifesto for business revolution 1994Competing for the Future 1978Alfred D. Chandler, Jr. The Visible Hand: The Managerial Revolution in American Business. Cambridge, Mass.: Harvard University Press. 1977. Pp. xvi, 608. $18.50

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