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Factors affecting buyers’ perceptions in accordance with marketing strategy: a case of vernacular Thai product
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Factors affecting buyers’ perceptions in accordance with marketing strategy: a case of vernacular Thai product (2010)Factors affecting buyers’ perceptions in …Upgrade strategies in the Thai silk industry: balancing value promotion and cultural heritage (2014)Upgrade strategies in the Tha…Case Study Research: Design and Methods (1984)International trade and industrial upgrading in the apparel commodity chain (1999)Case Study Research (2004)
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  • 2014Upgrade strategies in the Thai silk industry: balancing value promotion and cultural heritage26 cited

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