An experimental study of relationships between attitudes, brand preference, and choice

Frank M. Bass · Edgar A. Pessemier · Donald R. Lehmann

185 citations0/0 files storedSystems Research and Behavioral Science

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Abstract

This paper examines the effectiveness of models of preference and choice based on specific product attributes. An experiment with soft drink brands produced data that reflect preference rankings, choice, and evaluation of specific attributes at different points in time. Deterministic and stochastic choice models are examined.

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1957A Theory of Cognitive Dissonance 2017A Theory of Cognitive Dissonance 1966A New Approach to Consumer Theory 1970Influencing attitudes and changing behavior 1972An Attitude Model for the Study of Brand Preference 1971Using Laboratory Brand Preference Scales to Predict Consumer Brand Purchases

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2012Marketing activity, blogging and sales 1974Mathematical Programming Models for the Determination of Attribute Weights 1976The Importance of Halo Effects in Multi-Attribute Attitude Models 1975Cognitive Algebra in Multi-Attribute Attitude Models 1984Estimation of Attribute Weights from Preference Comparisons 1973The Importance of Differential Weights in Multiple Attribute Models of Consumer Attitude 2008Mieux comprendre la fidélité des consommateurs 1982Dynamic Analysis of Consumer Response to Marketing Strategies

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