Self-Determination Theory and Public Policy: Improving the Quality of Consumer Decisions without using Coercion

Abstract

Self-determination theory identifies a basic psychological need for autonomy as a central feature for understanding effective self-regulation and well-being. The authors explain why policy that promotes autonomous choice for behavior change is often more effective than the use of coercion, especially when evaluating policy on a broad level with a long-term perspective.

Cite this

Arlen C. Moller, Richard M. Ryan, Edward L. Deci (2006). Self-Determination Theory and Public Policy: Improving the Quality of Consumer Decisions without using Coercion. Journal of Public Policy & Marketing. https://doi.org/10.1509/jppm.25.1.104

@article{c2006selfdetermination,
  title  = {Self-Determination Theory and Public Policy: Improving the Quality of Consumer Decisions without using Coercion},
  author = {Moller, Arlen C. and Ryan, Richard M. and Deci, Edward L.},
  year   = {2006},
  journal = {Journal of Public Policy & Marketing},
  doi    = {10.1509/jppm.25.1.104}
}

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