A Measured Approach to Adopting New Media in the Business Communication Classroom

Abstract

introduces students to the functionality of this virtual world. For the second, she morphs a traditional assignment into a new media one, the job interview. Using Second Life as well, Kendra Carmichael, with the assistance of her colleagues, developed the fictional company AxeCorp that could more closely simulate the exigencies of a “real-world” corporate office than the two-dimensional website they had used previously. Students were assigned various roles as employees and “real” executives were enlisted to fill supervisory positions. In the final article of the column, authors Jennifer and Christophe Veltsos provide a cautionary note. Although technology-mediated communication certainly provides a wealth of options for teaching and learning, it can also infringe on a student’s right to privacy, violate the fair use of intellectual property, or breach the regulations of the Family Educational Rights and Privacy Act. They provide excellent advice and resources for instructors who plan to incorporate new media in their courses.

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