Using Pretesting to Ensure Your Messages and Materials Are on Strategy

Kelli McCormack Brown · James H. Lindenberger · Carol A. Bryant

44 citations0/0 files storedHealth Promotion Practice

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Marketing and Advertising Strategies Survey Methodology and Nonresponse Health Education and Validation

Abstract

Pretesting is an important demonstration of understanding consumers' wants and preferences. This evolving, data-driven process provides opportunity for ensuring time, effort, and valuable resources are not wasted. The purpose of this article is to clarify the process of pretesting, why one should pretest, common mistakes, and pretesting on a shoestring budget.

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2018Spreading the (Fake) News: Exploring Health Messages on Social Media and the Implications for Health Professionals Using a Case Study 2014A Proposed Disaster Literacy Model 2015Pretesting Qualitative Data Collection Procedures to Facilitate Methodological Adherence and Team Building in Nigeria 2023Verification of GPDS planning framework for social marketing: a Delphi method

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