Cell phone feature preferences and gender differences among college students

Abstract

This study investigated the importance of specific cell phone feature preferences and gender differences among college students in Finland. Following the literature review, the paper analysed the responses of 263 undergraduate students from a large university in Tampere, Finland. There were also significant differences in feature preferences between genders. Moreover, there were clear differences in the way female and male respondents conceptualise the cell phone use. The paper concludes with a discussion regarding the academic and managerial implications.

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