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Information Technology and Customer Orientation: A Study of Direct, Mediated, and Interactive Linkages
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  • 2019Lessons from three decades of IT productivity research: towards a better understanding of IT-induced productivity effects69 cited
  • 2007Measuring the effectiveness of marketing information systems48 cited
  • 2019Enhancing Export Performance through Proactive Export Market Development Capabilities and ICT Utilization44 cited
  • 2010Export intensity and marketing in transition economies: Evidence from China35 cited
  • 2011Customer Orientation of Service Employees: A Case Study of Iranian Islamic Banking (Based on COSE Model)22 cited
  • 2020Outside-in, Inside-out, and Blended Marketing Strategy Approach: A Longitudinal Case Study16 cited
  • 2008The impact of IT and customer orientation on building trust and commitment in the supply chain16 cited

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