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The Ethnographer’s Apprentice: Trying Consumer Culture from the Outside In · Study

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ArticleThe Ethnographer’s Apprentice: Trying Consumer Culture from the Outside In

John F. Sherry2007

Article2007

The Ethnographer’s Apprentice: Trying Consumer Culture from the Outside In

30 citations·0/0 files stored·Journal of Business Ethics

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Anthropology: Ethics, History, Culture Anthropological Studies and Insights Qualitative Research Methods and Ethics

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References

1986Habits of the Heart: Individualism and Commitment in American Life 1987Anthropology as Cultural Critique: An Experimental Moment in the Human Sciences 2005The New Transnational Activism 1974Reinventing Anthropology 1972Up the Anthropologist: Perspectives Gained From Studying Up.2006Fear of Small Numbers 1994Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation 1998A Theory of Shopping

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2010Modeling in branding: a critical ethnography approach

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Year2007

Typearticle

Published2007-06-25

VenueJournal of Business Ethics

ISSN-L0167-4544

Languageen

Citations30

Files0 public / 0

ShelfAnthropology: Ethics, History, Culture

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doi10.1007/s10551-007-9448-7

openalex_workW2000227434

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