Forecasting Using Growth Curves-An Adaptive Approach

Abstract

Growth curves such as the logistic and Gompertz are widely used for forecasting market development. The approach proposed is specifically designed for forecasting, rather than fitting available data—the usual approach with non-linear least squares regression. Two innovations form the foundation for this approach. The growth curves are reformulated from a time basis to an observation basis. This ensures that the available observations and the forecasts form a monotonic series; this is not necessarily true for least squares extrapolations of growth curves. An extension of the Kalman filter, an approach already used with linear forecasting models, is applied to the estimation of the growth curve coefficients. This allows the coefficients the flexibility to change over time if the market environment changes. The extended Kalman filter also proves the information for the generation of confidence intervals about the forecasts. Alternative forecasting approaches, least squares and an adaptive Bass model, suggested by Bretschneider and Mahajan, are used to produce comparative forecasts for a number of different data sets. The approach using the extended Kalman filter is shown to be more robust and almost always more accurate than the alternatives.

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