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Multi-focused strategy in value co-creation with customers: Examining cumulative development pattern with new capabilities
16 references·11 citing·41 second hop
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References

  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
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  • 1989Strategic orientation of business enterprises: the construct, dimensionality, and measurement

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1,211 cited
  • 1981Assessing Measurement Error in Key Informant Reports: A Methodological Note on Organizational Analysis in Marketing1,207 cited
  • 1974The Focused Factory1,137 cited
  • Cited by

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    • 2020Cause-related marketing and service innovation in emerging country healthcare34 cited
    • 2017Impact of value co-creation on logistics customers’ loyalty34 cited
    • 2020Engaging in or escaping co-creation? An analytical model29 cited
    • 2012Impact of information technology on vendor objectives, capabilities, and competences in contract electronic manufacturing26 cited
    • 2015Customization in bicycle retailing25 cited
    • 2014Value-added path of service-oriented manufacturing based on structural equation model: the case of electric car rental for instance23 cited
    • 2015A Model of Antecedents for the Co-Creation of Value in Health Care: An Application of Structural Equation Modeling18 cited
    • 2023The impact of value co-creation orientation on radical service innovation: Exploring a serial mediation mechanism17 cited
    • 2024Value co-creation in group enterprises: an evolutionary game theory-based analysis14 cited