Individual level innovation studies often assess only one dimension of innovative behavior. As such, they do not sufficiently capture the richness of the construct of individual innovation. Develops and tests a multi‐dimensional measure of individual innovative behavior. Identifies descriptions of 289 innovation related behaviors and codes these into a hypothesized factor structure consisting of the following five dimensions: opportunity exploration, generativity, formative investigation, championing, and application. Structural equation modeling used on a sample of 225 employees from nine different organizations delivered a relatively poor fit between the hypothesized factor structure and respondents’ job behaviors. However, a single factor measure based on items representing all five factors resulted in an alpha reliability of 0.95 thus supporting a multi‐dimensional conceptualization of innovative behavior in general. Discusses implications for future research.
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