The power of social media analyticsWeiguo Fan, Michael D. Gordon2014-05-27articleCommunications of the ACM620 citationsclosedNo readable copy stored yet — this record is metadata only.Digital Marketing and Social MediaPublic Relations and Crisis CommunicationSentiment Analysis and Opinion MiningAbstractHow to use, and influence, consumer social communications to improve business performance, reputation, and profit.Citations in this libraryStored only when both papers are in the corpus — 620 citations exist upstream.References2012Business Intelligence and Analytics: From Big Data to Big Impact2007The text mining handbook: advanced approaches in analyzing unstructured data2009The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale1998Product life cycle cost analysis: State of the art review2006Tapping the power of text mining2006Text Mining Handbook: Advanced Approaches in Analyzing Unstructured Data2011Don't turn social media into another 'Literary Digest' poll1998Successful Strategies for Product RolloversCited by2017Effects of user-provided photos on hotel review helpfulness: An analytical approach with deep leaning2016Beyond likes and tweets: Consumer engagement behavior and movie box office in social media2020Smart tourism: State of the art and literature review for the last six years2023Public perceptions of environmental, social, and governance (ESG) based on social media data: Evidence from China2018Analyzing the trend of O2O commerce by bilingual text mining on social media2017Social media metrics and analytics in marketing – S3M: A mapping literature review2018The Interaction between Microblog Sentiment and Stock Returns: An Empirical Examination12014Social Media Adoption and Corporate Disclosure