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Understanding the influence of literacy on consumer memory: The role of pictorial elements
16 references·9 citing·52 second hop
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References

  • 1986Mental Representations: A Dual Coding Approach5,111 cited
  • 1976Cognitive development : its cultural and social foundations1,914 cited
  • 2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
  • 2007Construal Levels and Psychological Distance: Effects on Representation, Prediction, Evaluation, and Behavior1,776 cited
  • 1963The Consequences of Literacy1,581 cited
  • 2004Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects1,036 cited
  • 2003Experiencing Products in the Virtual World: The Role of Goal and Imagery in Influencing Attitudes versus Purchase Intentions669 cited
  • 2001Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment378 cited
  • 2005The Low Literate Consumer357 cited
  • 2004Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketing Management298 cited
  • 2000Working memory, inhibitory control, and reading disability295 cited
  • 2007Seeing the Forest or the Trees: Implications of Construal Level Theory for Consumer Choice286 cited
  • 1989Neuropsychological assessment in illiterates: Visuospatial and memory abilities284 cited
  • 2007Construal Level Theory as an Integrative Framework for Behavioral Decision‐Making Research and Consumer Psychology

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258 cited
  • 1981Neuropsychological and Cognitive Processes in Reading247 cited
  • 1981ON FUNCTIONS OF PICTURES IN PROSE231 cited
  • Cited by

    • 2020The effects of information literacy on trust in government websites: Evidence from an online experiment122 cited
    • 2022Does modified mobile government satisfy elders' needs? An empirical study of China's Zhejiang and Jiangxi provinces40 cited
    • 2013Chinese migrant workers’ adoption of urban consumer habits29 cited
    • 2010Are low‐literate and high‐literate consumers different? Applying resource‐matching theory to ad processing across literacy levels28 cited
    • 2012The Interplay between Advertising Disclosures and Financial Knowledge in Mutual Fund Investment Decisions24 cited
    • 2017Online banking adoption at the bottom of the pyramid: a survey of Chinese migrant workers19 cited
    • 2019Effectiveness assessment of maternal and neonatal health video clips in knowledge transfer using neuromarketing tools: A randomized crossover trial16 cited
    • 2018Consumer aliteracy13 cited
    • 2024Picture this: Making health insurance choices easier for those who need it6 cited