Motives for starting business: Indian women entrepreneurs perspectives

Abstract

Entrepreneurship has again gained currency across the globe and female-entrepreneurship has become an important component. India is one of the fastest emerging economies and the importance of entrepreneurship is realised across the spectrum. This research is a preliminary investigation in which the researchers identified 43 motives for starting business amongst women entrepreneurs. Principal component matrix was used for factor analysis and Varimax rotation with Kaiser normalisation was used for rotation, which yielded eight factors. The eight factors were labelled as Independence, Flexibility, Achievement, Money, Opportunity, Escape, Family Support and Recognition from other. The motives were further classified into push and pull elements (Turner, 1993) on which Wilcoxon-signed rank test was performed, the statistical test revealed that relatively pull motives attract women entrepreneurs more than the push motives for starting business.

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