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In this longitudinal study the authors examine the collective interplay of history, culture, policy and marketing, and their dynamic effects on entrepreneurial women in transitioning Cambodia, Laos, and Vietnam (CLV). The authors introduce a systemic model to illustrate key factors and relationships, and then share results that indicate themes for entrepreneurial success and societal welfare. Important findings include insights into the evolving landscape in which women have opportunities to generate income, to provide employment, and to improve their own conditions, status and roles, as well as the well‐being of their families, communities and countries. The authors conclude with a discussion of policies and strategies to re‐orient various institutions and sectors to empower women as catalysts for greater economic growth and societal welfare. Opportunities for future research are suggested.
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