Roadmap for Business Models Definition in Manufacturing Companies

Abstract

With the globalization and the volatility of the markets there is a huge pressure for manufacturing companies to be more innovative and competitive in delivering value to their customers. The evaluation of overall value chain, designed and implemented to supply a specific product or service, should support changes in the existing business model or in the definition of new business models that ensures higher levels of customer satisfaction. The business model is at the core of the competitive response of any company to the market, defining the value proposition, the required activities, resources and partners, and knowledge of customers, costs or profits related with its overall operation. The relevance that integrated product and services is assuming nowadays, allowing manufacturing companies to achieve a longer and more stable relationship with their customers, determines new approaches to product service development and methodologies or tools to support the review and definition of appropriate business models. In this paper we propose a roadmap to support the development of new business models, their implementation and evaluation. For the roadmap a set of tools are proposed to support each stage from business model design to its evaluation. The roadmap validation is made through a case study.

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