The Relationships between Socio‐demographic Variables and Concerns about Environmental Sustainability

Sang‐June Park · Sungchul Choi · Eun‐Jeong Kim

79 citations0/0 files storedCorporate Social Responsibility and Environmental Management

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Environmental Sustainability in Business Sustainable Supply Chain Management Environmental Education and Sustainability

Abstract

ABSTRACT Researchers have studied many variables to understand consumer behavior and the choices consumers make, with regard to environmentally friendly products. Past research has tried to find the relationships between socio‐demographic variables and preferences for environmentally sustainable products. The findings, however, are still relatively mixed, especially those concerning income; previous results are far from being conclusive in that past studies have found income to be negatively, positively, and insignificantly related to green consumer choices. This study investigates why the previous empirical studies of income are so varied, and, using an empirical study, demonstrates that the inconsistency of earlier findings might come from the non‐linear relationship between income variables and environmental concern. Copyright © 2011 John Wiley & Sons, Ltd and ERP Environment.

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2006Corporate Social Responsibility, Customer Satisfaction, and Market Value 2001Targeting consumers who are willing to pay more for environmentally friendly products 2003Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation 1996Green consumers in the 1990s: Profile and implications for advertising 1971Conjoint Measurement for Quantifying Judgmental Data 2000Market Segmentation 1997Exploring the Subtle Relationships between Environmental Concern and Ecologically Conscious Consumer Behavior 2010Green marketing strategies: an examination of stakeholders and the opportunities they present

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