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Niche market strategy for a mature marketplace

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References

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Cited by

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2008Understanding Entrepreneurship in Traditional Media53 cited
2011Spectator Support: Examining the Attributes that Differentiate Niche from Mainstream Sport41 cited
2010Niche strategy: merging economic and marketing theories with population ecology arguments40 cited
2015Exploring proactive niche market strategies in the steel industry: Activities and implications39 cited
2018Start-up Boom in an Emerging Market: A Niche Market Approach37 cited
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2017International retirement migration and Thai stakeholders’ views: a Japanese case study13 cited