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Communicating Coffee Culture through the Big Screen: Starbucks in American Movies
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References

  • 1992The Production of Space9,666 cited
  • 2023The Great Good Place785 cited
  • 2004The Starbucks Brandscape and Consumers’ (Anticorporate) Experiences of Glocalization723 cited
  • 1998Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall588 cited
  • 2007Researching Communications: A Practical Guide to Methods in Media and Cultural Analysis497 cited
  • 2019Media Analysis Techniques394 cited
  • 1997Consumers' Perceptions of the Ethics and Acceptability of Product Placements in Movies: Product Category and Individual Differences349 cited
  • 1982The American Class Structure334 cited
  • 1999Moviegoers' Experiences and Interpretations of Brands in Films Revisited258 cited
  • 1993Consumers' Attitudes Toward Product Placement in Movies237 cited
  • 1997Pour your heart into it : how Starbucks built a company one cup at a time215 cited
  • 1997Open-Economy Politics176 cited
  • 1997Open economy politics: the political economy of the world coffee trade168 cited
  • 1999Substance Use in Popular Movies and Music.144 cited
  • 2001Media Effects Research: A Basic Overview128 cited
  • 2007

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Branded entertainment: product placement & brand strategy in the entertainment business
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