The Impossibility and Necessity of Re-Inquiry: Finding Middle Ground in Social Science

Abstract

On the face of it, the idea of formal re-inquiry has clear roots in positivism, in the idea that social science is a progressive enterprise of rejecting falsehood and building truth. Either qualitative or quantitative methodology can be part of the positivist project. Taking a position of pluralism in the militant middle, I argue that both positivism and humanism have a great deal to offer consumer research and that re-inquiries have a central place within both philosophical positions.

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