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This article addresses the issues regarding the usefulness of the resource‐advantage (R‐A) theory of competition for supply chain management research that are raised in commentaries by Barney (2012) and Priem and Swink (2012). In response, we expand the discussion initiated in Hunt and Davis (2008) that compares R‐A theory with the resource‐based view, draw similarities between R‐A theory and the demand‐side perspective, and further explicate the foundations of R‐A theory. In doing so this article provides a “way forward” for both SCM researchers and RBV theorists.
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