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How international nonprofits build brand equity

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365 cited

2002A Simulation-Based Approach to Understanding the Dynamics of Innovation Implementation338 cited

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2020Telling a different story: How nonprofit organizations reveal strategic purpose through storytelling48 cited
2016Toward the Importance of Nonprofit Brand Equity38 cited
2011A Proposed Model of Antecedents and Outcomes of Brand Orientation for Nonprofit Sector26 cited
2012Co‐creating nonprofit brand equity22 cited
2022Building brand meaning in social entrepreneurship organizations: the social impact brand model19 cited
2016Beyond Branding: Van Riel and Fombrun’s Corporate Communication Theory in the Human Services Sector15 cited
2018Finding greener grass on the other side of hill11 cited
2010International Committee of the Red Cross: emblems of humanity9 cited
2023Insights on NGO brand equity: a donor-based brand equity model9 cited
2025Storytelling for Legitimacy and Brand Building: Insights from Lebanese Social Enterprises4 cited