Public Diplomacy at Arab Embassies: Fighting an Uphill Battle

Abstract

This study explores public diplomacy and image repair strategies at the Arab embassies in the United States. The analysis of data, consisting of 16 interviews and 84 hard copy and electronic documents, revealed that Arab embassies focus predominantly on media relations and reflect an old public diplomacy structure. Relationship management in public diplomacy may be complicated by political, cultural, and logistical constraints. In addition, the study suggests that religious diplomacy may offer new opportunities for government communication. Analysis of image repair strategies revealed that Arab embassies used three out of five strategies. Mortification and evading responsibility strategies were not used by the embassies.

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