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Consumer Reactions to Retailer’s Religious Affiliation: Roles of Belief Congruence, Religiosity, and Cue Strength

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2009

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Religion in the Face of Uncertainty: An Uncertainty-Identity Theory Account of Religiousness

443 cited

2009Relevancy and Measurement of Religiosity in Consumer Behavior Research426 cited

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2021Islamic religiosity and ethical intentions of Islamic bank managers: rethinking theory of planned behaviour25 cited
2018Religious symbolism in Islamic financial service advertisements24 cited
2017Why some South Asian Muslims celebrate Christmas: Introducing ‘acculturation trade-offs’21 cited
2023Integrating ISS and SOR models to investigate the determinants of continuance intention toward using m-payment for donations (Sadaqah): the moderating role of Islamic religiosity13 cited