References

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• 1988Prospect theory: An analysis of decision under risk32,475 cited
• 1974Judgment under Uncertainty: Heuristics and Biases28,742 cited
• 1975Judgment under Uncertainty: Heuristics and Biases22,647 cited
• 2003A perspective on judgment and choice: Mapping bounded rationality.5,537 cited
• 1985Mental Accounting and Consumer Choice4,875 cited
• 2004Heuristics and Biases: The Psychology of Intuitive Judgment3,536 cited
• 1993The Adaptive Decision Maker3,507 cited
• 2002Representativeness Revisited: Attribute Substitution in Intuitive Judgment3,474 cited
• 2008Mental Accounting and Consumer Choice3,415 cited
• 1994The Adaptive Decision Maker3,310 cited
• 1998Constructive Consumer Choice Processes2,850 cited
• 1984The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion.1,725 cited
• 1985Mental Accounting and Consumer Choice / Теория ментального учета и потребительский выбор1,250 cited
• 1982Contingent decision behavior.1,244 cited
• 1993