Women as Men and People: Effects of Gender-Marked Language

Allen R. McConnell · Russell H. Fázio

121 citations0/0 files storedPersonality and Social Psychology Bulletin

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Gender Studies in Language Gender and Feminist Studies Social and Intergroup Psychology

Abstract

This study examined the implications of gender-marked language. It was hypothesized that man-suffix occupation titles (e.g., chairman) would lead perceivers to interpret a social target's personality as more masculine than no-suffix occupation titles (e.g., chair) and that person-suffix occupation titles (e.g., chairperson) would lead perceivers to interpret a social target's personality as less masculine than no-suffix occupation titles. Experiment 1 supported these predictions. Moreover, the effect was stronger for participants who reported more traditional gender role beliefs. Experiment 2 replicated this effect and showed that repeated exposure to occupation title suffixes (i.e., priming), coupled with the knowledge that the occupation title was chosen by the target (i.e., implicit personality effects), mediated the findings. In addition to explaining some of the cognitive underpinnings of sexist language, these results speak to conditions when priming will influence social perception.

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References

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2004Understanding Subtle Sexism: Detection and Use of Sexist Language 2002Language at Work: Children's Gendered Interpretations of Occupational Titles 2021Pronouns Beyond the Binary: The Change of Attitudes and Use Over Time 2015Beyond Sexist Beliefs 2008Un ministre peut-il tomber enceinte ? L’impact du générique masculin sur les représentations mentales 2004Attitudes Toward Women Mediate the Gender Effect on Attitudes Toward Sexist Language

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