Audience Use of New Media Technologies on NPR.org

Kristine Johnson

14 citations0/0 files storedJournal of Radio & Audio Media

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Radio, Podcasts, and Digital Media Media and Digital Communication Web and Library Services

Abstract

This study examines audience use of new media technologies found on NPR.org. A total of 514 members from NPR program fan groups found on Facebook were surveyed. The results indicate people prefer “traditional” Web site technologies: written articles, audio and video, podcasting, and links to local stations. Visitors use NPR.org to take control of their media experience, to be entertained, and to gather information. To gather information includes social interaction. There is some evidence that users may not be interested in new media features if the usefulness of these technologies is not apparent. Industry implications are also addressed.

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1999Sample size in factor analysis.2011The Christian Science Monitor 1978Theories of Human Communication 1996Motivated closing of the mind: "Seizing" and "freezing."1975The uses of mass communications : current perspectives on gratifications research 1973On the Use of the Mass Media for Important Things 2006Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue 1999Investigating Communication: An Introduction to Research Methods

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