THE BASE-OF-THE-PYRAMID PERSPECTIVE: A NEW APPROACH TO POVERTY ALLEVIATION.

Ted London

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Innovation and Socioeconomic Development Microfinance and Financial Inclusion ICT in Developing Communities

Abstract

While interest in the base of the pyramid (BoP) is growing, exploration of the unique poverty alleviation implications of a BoP perspective has lagged. The purpose of this paper is to put forth a set of principles that distinguish the BoP perspective from other poverty alleviation approaches.

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