Design Relevance and Coordination of Clothing and Bags

Abstract

The purpose of this study is in planning clothing and bag design and VMD. For this purpose, the pret-a-porter fashion collection is divided into the following sectors: brands, years, and seasons, focusing on the design elements. The results of this study are as follows: 1. It is these three ways that determine the relevance of clothing and bag design planning. first, we have analyzed design properties analogously with one design element, like Louis Vuitton. Second, we considered design properties analogously with two design elements, like Chanel, Gucci, Prada. Third, we examined design properties analogously with three design elements, like Christian dior, Fendi, Etro. 2. The comparison of clothing and bag design properties year by year shows that they were mainly designed with an analogous aspect with pattern and decoration. 3. Clothing does well to match a bag between analogous design properties of design elements to express similarity coordination and between contrast design properties of design elements to express plus one coordination or crossover coordination. 4. The aspect of coordination of clothing and bags year by year is different period. This is because of clothing and bag design's change according fashion trend. 5. S/S coordination of clothing and bags is effective to present plus one coordination or crossover coordination. And F/W coordination of clothing and bags is effective to present similarity in coordination.

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