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ArticleTransaction cost economics and its uses in marketing

Oliver E. Williamson2011

Article2011

Transaction cost economics and its uses in marketing

Oliver E. Williamson · Tarek Ghani

93 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Outsourcing and Supply Chain Management Economic Theory and Institutions Law, Economics, and Judicial Systems

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References

1963The Structure of Scientific Revolutions 1937The Nature of the Firm 1960The Problem of Social Cost 1987The Economic Institutions of Capitalism 1976Markets and Hierarchies: Analysis and Antitrust Implications.1986The Economic Institutions of Capitalism 1979Transaction-Cost Economics: The Governance of Contractual Relations 1986The Costs and Benefits of Ownership: A Theory of Vertical and Lateral Integration

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Year2011

Typearticle

Published2011-07-14

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations93

Files0 public / 0

ShelfOutsourcing and Supply Chain Management

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doi10.1007/s11747-011-0268-z

openalex_workW2002963744

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