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Can research be basic and applied? You bet. It better be for B-schools! · Study

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ArticleCan research be basic and applied? You bet. It better be for B-schools!

William White Cooper1999

Article1999

Can research be basic and applied? You bet. It better be for B-schools!

William White Cooper · Leigh M. McAlister

22 citations·0/0 files stored·Socio-Economic Planning Sciences

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Management and Marketing Education Management Theory and Practice Business Strategies and Management Research

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References

1978Conjoint Analysis in Consumer Research: Issues and Outlook 1964Simultaneous conjoint measurement: A new type of fundamental measurement 1972Portfolio Theory and Capital Markets.1997The economics of electronic commerce 1991Diagnosis Related Groups: Understanding Hospital Performance 1995The coming of knowledge-based business 1997Research Utilization 2000Will the Internet Revolutionize Business Education and Research?

Cited by

2005Origins, uses of, and relations between goal programming and data envelopment analysis 2009Pushing the DEA research envelope 2002Abraham Charnes and W. W. Cooper (et al.): A Brief History of a Long Collaboration in Developing Industrial Uses of Linear Programming 2008Bridging the Chasm between Management Education, Research, and Practice: Moving Towards the ‘Grounded Theory’ Approach

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Year1999

Typearticle

Published1999-12-01

VenueSocio-Economic Planning Sciences

ISSN-L0038-0121

Languageen

Citations22

Files0 public / 0

ShelfManagement and Marketing Education

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doi10.1016/s0038-0121(99)00017-8

openalex_workW2003172420

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