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An Empirical Investigation of Composite Product Choice · Study

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ArticleAn Empirical Investigation of Composite Product Choice

Kalpesh Kaushik Desai2014

Article2014

An Empirical Investigation of Composite Product Choice

Kalpesh Kaushik Desai · Dinesh Kumar Gauri · Yu Ma

14 citations·0/0 files stored·Journal of Retailing

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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References

2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?1990Consumer Evaluations of Brand Extensions 2006Brands and Branding: Research Findings and Future Priorities 1983A Logit Model of Brand Choice Calibrated on Scanner Data 1989A Probabilistic Choice Model for Market Segmentation and Elasticity Structure 1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency 1992The Effects of Sequential Introduction of Brand Extensions 1998Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes

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Year2014

Typearticle

Published2014-09-28

VenueJournal of Retailing

ISSN-L0022-4359

Languageen

Citations14

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.jretai.2014.09.002

openalex_workW2003178060

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