The Struggle for Hearts and Minds

Karen Brodkin · Cynthia Strathmann

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Labor Movements and Unions Management and Organizational Studies Political theory and Gramsci

Abstract

Labor studies scholars and union organizers agree that rank-and- file union drives are effective, even against union busters, anti- union consultants, and intransigent employers. This paper syn thesizes organizers' analyses of such campaigns in Los Angeles to explain why rank-and-file union drives work. We suggest that anti- union campaigns create fairly standard and locally hegemonic anti- union workplace cultures. We examine struggles between manage ment and unions around workplace social relations and control of space as a Gramscian war of position in which both sides seek to make their ideology and its emotional scaffolding workers' com mon sense. Our explanation for what successful rank-and-file strat egies do also reveals some current limitations.

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References

2015Selections from the prison notebooks of Antonio Gramsci 1400Marxism and the Interpretation of Culture 1986The Problem of Ideology-Marxism without Guarantees 2000Breaking the Iron Law of Oligarchy: Union Revitalization in the American Labor Movement 1989Cultures of Solidarity: Consciousness, Action and Contemporary American Workers.2000Organizing to Win: New Research on Union Strategies 1996African-American Women in the Civil Rights Movement, 1954-1965: Gender, Leadership, and Micromobilization 1998Modern Manors

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